For many, Google Analytics can be confusing. It doesn’t have to be. See the three Google Analytics reports you can live without.
Author Archives: Matt Dalbey
Generation Web’s new website is now live!
Read the 6 titan trends that will dominate marketing in 2014. Traditional marketing will shrink by 2%, while online marketing is expected to grow by 18% in 2014.
If not tracked correctly and completely, your PPC initiatives will die. With the proper tracking, PPC marketing has the potential to thrive.
The right keywords are the key to your PPC marketing success. You simply need to discover them.
There’s a saying “You don’t know what you don’t know.” And when you don’t test various variables related to your PPC campaigns, you miss opportunities to increase sales.
Provide PPC visitors with a positive, consistent experience – from beginning to end. Don’t let inconsistency kill your PPC performance…
By segmenting your PPC campaigns, you’ll be able to see where your money is going
and where it’s best spent every day.
Social media is very effective when used correctly. Prospects who have been exposed to your brand through social media are far more likely to convert into paying customers once they…
Planning your 2013 marketing? Consider SEO. Here are 3 reasons why…