With lots of quality website traffic being the holy grail of online marketing, you’re probably pretty well aware of what SEO (search engine optimization) is. But if you’re not quite certain of what CRO (conversion rate optimization) is, you need to be. Since it’s equally important. Quite simply, CRO is a method for maximizing the … Continued
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Everyone wants tons of traffic to their website. But masses don’t amount to much when you’re not converting those visitors into leads and/or sales. If you want your website to be a conversion machine, you need to test different web page elements to drive more leads and/or sales… which is why landing page A/B testing … Continued
“Should we focus on SEO or PPC?” is a question we get from businesses often. And it’s a good one. Everyone knows the best way to get your target audience to your website is by showing up on the first page of an online search, but not everyone knows the best way to do that. … Continued
Many jaws dropped, ours included, when Google confirmed at the end of last month that desktop search results will no longer show text ads in the right sidebar, leaving only four text ad spots at the top above the organic listings on the search engine results page (SERP). So what does this mean for the … Continued
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