CRO: 6 Things to Test so Your Site Converts Like Crazy

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Everyone wants tons of traffic to their website. But masses don’t amount to much when you’re not converting those visitors into leads and/or sales. If you want your website to be a conversion machine, you need to test different web page elements to drive more leads and/or sales…  which is why landing page A/B testing … Continued

SEO vs. PPC: Own vs. Rent

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“Should we focus on SEO or PPC?” is a question we get from businesses often. And it’s a good one. Everyone knows the best way to get your target audience to your website is by showing up on the first page of an online search, but not everyone knows the best way to do that. … Continued

3 Predictions on Google’s New Ad Layout

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Many jaws dropped, ours included, when Google confirmed at the end of last month that desktop search results will no longer show text ads in the right sidebar, leaving only four text ad spots at the top above the organic listings on the search engine results page (SERP). So what does this mean for the … Continued

#1 Way to Crash Your PPC Campaigns

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“I’ve tried PPC and it doesn’t work!” Have you ever said or thought this? If so, you’re not alone. Many business owners and marketers feel the same way. Why?

SEO: Rush It, Ruin It

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There’s a huge difference between rushed SEO and strategic SEO that’s also aggressive. The rushed approach flat out doesn’t work. Good SEO can be aggressive while also being strategic… now that’s effective!