SEO vs. PPC: Own vs. Rent

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“Should we focus on SEO or PPC?” is a question we get from businesses often. And it’s a good one. Everyone knows the best way to get your target audience to your website is by showing up on the first page of an online search, but not everyone knows the best way to do that. … Continued

3 Predictions on Google’s New Ad Layout

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Many jaws dropped, ours included, when Google confirmed at the end of last month that desktop search results will no longer show text ads in the right sidebar, leaving only four text ad spots at the top above the organic listings on the search engine results page (SERP). So what does this mean for the … Continued

#1 Way to Crash Your PPC Campaigns

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“I’ve tried PPC and it doesn’t work!” Have you ever said or thought this? If so, you’re not alone. Many business owners and marketers feel the same way. Why?

PPC Marketing Doesn’t Work If…

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I’ve lost count how many times I’ve heard the comment (by non-clients), “Pay-Per-Click Marketing doesn’t work!” or “It is too expensive; I’m not getting anything for it.” But I’ve also lost count how much money has been generated through Pay-Per-Click (PPC) Marketing. So which is it – does PPC marketing work or not? Let me put it … Continued