“Should we focus on SEO or PPC?” is a question we get from businesses often. And it’s a good one. Everyone knows the best way to get your target audience to your website is by showing up on the first page of an online search, but not everyone knows the best way to do that. … Continued
Many jaws dropped, ours included, when Google confirmed at the end of last month that desktop search results will no longer show text ads in the right sidebar, leaving only four text ad spots at the top above the organic listings on the search engine results page (SERP). So what does this mean for the … Continued
Feeling the pressure from planning your 2016 Search Engine Marketing budget? Get top 3 tips to maximize your marketing dollars for the highest ROI.
“I’ve tried PPC and it doesn’t work!” Have you ever said or thought this? If so, you’re not alone. Many business owners and marketers feel the same way. Why?
If not tracked correctly and completely, your PPC initiatives will die. With the proper tracking, PPC marketing has the potential to thrive.
The right keywords are the key to your PPC marketing success. You simply need to discover them.
There’s a saying “You don’t know what you don’t know.” And when you don’t test various variables related to your PPC campaigns, you miss opportunities to increase sales.
Provide PPC visitors with a positive, consistent experience – from beginning to end. Don’t let inconsistency kill your PPC performance…
By segmenting your PPC campaigns, you’ll be able to see where your money is going
and where it’s best spent every day.
I’ve lost count how many times I’ve heard the comment (by non-clients), “Pay-Per-Click Marketing doesn’t work!” or “It is too expensive; I’m not getting anything for it.” But I’ve also lost count how much money has been generated through Pay-Per-Click (PPC) Marketing. So which is it – does PPC marketing work or not? Let me put it … Continued