On average, only 3-4% of website visitors convert into leads/sales.
"Never stop testing, and your advertising will never stop improving." - David Oglivy

Website Conversion Optimization (CRO)


Going beyond beauty. We add the brain and brawn.

Expect more from your website. A great looking website isn’t enough. Every business needs a website that can tangibly propel it forward (in the form of more leads, sales, and/or phone calls).

Have you ever felt like your website is dead weight? According to MarketingSherpa, the average website only converts 3-4% of its visitors into leads or sales. That means 96-97% of most websites is dead weight – and a dead end for visitors. Start getting more from your website. Generation Web®’s website conversion optimization services help convince and convert more of your hard-earned visitors into leads and/or buyers.

Expect more from your website

If most of your visitors are leaving your website, then now is the time to get started with conversion optimization, also known as conversion rate optimization or CRO. In many cases, CRO should be priority one, even before investing any more money in SEO or PPC.

Once your ability to convert visitors at a higher rate materializes, so will new revenue opportunities. If visitors are coming to your site only to quickly bounce off of it, then you’re leaving money on the table. Generation Web scours your website for clues that can improve conversions. Meanwhile we test various aspects of your site to hone in on what matters most to your visitors.

Below is an example of how we helped one such company capture 488% more opportunities by optimizing its site for more conversions.

Conversion Optimization Case Study - Generation Web

488% improved conversion rate. 50% lead cost reduction.

”Generation Web exceeds our expectations in the web marketing arena, increasing our conversion rates from 1.5% to 8.82% in a matter of months. Matt and his team are always professional and knowledgeable and easy to work with.”
Joseph Swenson, CIO

(This is just one of many CRO case studies.)

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Web & Google Analytics Consulting


We go for the gold

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What’s hiding in your web analytics? If that question scares you or the answer is “I dunno,” then we can help. Analytics is at the heart of everything we do. It drives us. We work with clients to better understand how to interpret their web stats, which in turn improves overall marketing efforts. Even through we have expertise in several analytics platforms, we are especially proficient in Google Analytics Consulting.

Digging into web analytics data is just like searching for gold. The difference: we always strike gold. It’s simply a question of where. As we dig, sift and search, we discover the “deadweight” areas that could be hindering performance.

The experienced Generation Web team will uncover, compile and explain the golden opportunities and problem areas hiding in your web analytics, regardless of whether you use Google Analytics or another analytics program. Best of all, we will recommend specific steps for repairing what’s broken, while laying out actionable strategies for going after new opportunities. What else do you want to know? Regardless of the web analytics program you use currently, we can help.  Ask us.

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…for any of the services on this page.