How to Make More Money with SEO

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Why do SEO? Unless you’re a nonprofit or government agency, search engine optimization or SEO is all about making money, while maximizing your marketing dollars. I’m going to show you how to make more money with SEO. 1. Understand and Implement Tracking To know what is working, what isn’t, see trends, etc., you must know … Continued

The Hidden Cost of Poor SEO

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“Opportunity costs represent the benefits an individual, investor or business misses out on when choosing one alternative over another. While financial reports do not show opportunity cost, business owners can use it to make educated decisions when they have multiple options before them. Because by definition they are unseen, opportunity costs can be easily overlooked … Continued

5 SEO Mistakes When Launching Your New Website

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So you’re about to launch your new website, congrats! But you’re afraid the traffic won’t roll in like it has on your current site. Below are five common SEO mistakes that are easy to make when launching a new website. Check them out to help ensure you’re set up for success with your new site. … Continued

The 4 Elements of Sustainable SEO (Infographic)

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Find out how to create and cultivate more organic search engine rankings and traffic. Our free SEO infographic reveals the four essential elements (or areas) of sustainable SEO. Submit your email address to download the infographic now…                              

5 Motivations to Keep Your SEO Momentum

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SEO is not a sprint. It’s not even a marathon… With SEO, there’s no such thing as a finish line. It’s a forever pursuit! Okay, maybe not forever… but for at least as long as your business is around. No one wants to die prematurely, especially since there are things we can do to improve … Continued

CRO and SEO: 5 Ways to Make It a Love Story

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With lots of quality website traffic being the holy grail of online marketing, you’re probably pretty well aware of what SEO (search engine optimization) is. But if you’re not quite certain of what CRO (conversion rate optimization) is, you need to be. Since it’s equally important. Quite simply, CRO is a method for maximizing the … Continued

SEO vs. PPC: Own vs. Rent

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“Should we focus on SEO or PPC?” is a question we get from businesses often. And it’s a good one. Everyone knows the best way to get your target audience to your website is by showing up on the first page of an online search, but not everyone knows the best way to do that. … Continued

3 Predictions on Google’s New Ad Layout

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Many jaws dropped, ours included, when Google confirmed at the end of last month that desktop search results will no longer show text ads in the right sidebar, leaving only four text ad spots at the top above the organic listings on the search engine results page (SERP). So what does this mean for the … Continued