3 Predictions on Google’s New Ad Layout

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Many jaws dropped, ours included, when Google confirmed at the end of last month that desktop search results will no longer show text ads in the right sidebar, leaving only four text ad spots at the top above the organic listings on the search engine results page (SERP). So what does this mean for the … Continued

Using Social Media as it was Intended

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Social media is very effective when used correctly. Prospects who have been exposed to your brand through social media are far more likely to convert into paying customers once they…

Social Media is Social

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According to BizReport, 86% of B2B companies and 82% of B2C companies are now engaged in online social media. Almost everyone is doing social media, but not everyone is doing it right. When it comes to social media marketing, the “how” is infinitely more important than the “what.” Social media is commonly treated like direct … Continued

5 Reasons Why Klout is Out (and Kred is In)

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Does a number mean anything when it comes to your social media influence? Well that depends on which number you are looking at. If the number you are using to measure your social media clout is your Klout score (pun intended), then it might be time to say with so many others that “Klout is … Continued