Case Study

68% more web traffic
27% more high-value leads
"Their expertise increased our website traffic from search engines 68%, equating to well over 200,000 additional visits to our B2B website and a 5X return on marketing investment."—Ann S.

Generation Web® Drives Double-Digit B2B Lead Growth and Quadruple-Digit ROMI for LexisNexis® Risk Solutions

About LexisNexis Risk Solutions

LexisNexis Risk Solutions is a global data and analytics company that aggregates vast amounts of public records and commercial data to provide predictive insights, identity verification, and fraud prevention for organizations across multiple industries. It operates as a division of RELX Group (NYSE: RELX).

Challenges & Goals

LexisNexis Risk Solutions looked to Generation Web to:

  • Dominate top organic search engine positions to drive more website traffic across multiple product lines and vertical industries
  • Attract and generate more high-value B2B leads
  • Efficiently grow B2B sales revenue from online marketing sources despite long sales cycles

gateway-bgSummary of Results

Generation Web delivered!…

  • 68% increase in organic website traffic
  • 27% (10,000’s) more high-value B2B leads
  • Multiple millions $$ in new sales with a strong 5,013% ROI

 

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