Case Study

3x more sales
7,136% ROI
"To give you some hard numbers, we have had 3x more sales from search engines than the previous year. Along with that, we have had a 7,136% ROI. Before working with Generation Web, SEO was an untapped resource, so we are very happy to be working with the Gen Web team to increase sales.”—McKinley C.

Generation Web® Triples Sales with Quadruple-Digit ROI for Open Letter Marketing

About Open Letter Marketing

Open Letter Marketing (OLM) is a leading, specialized direct mail marketing company tailored primarily for real estate investors and agents. Founded in 2015 and headquartered in Lawrence, Massachusetts, OLM is owned and operated by seasoned investors, making their services highly optimized for off-market lead generation.

Challenges & Goals

Open Letter Marketing approached Generation Web to help:

  • Build-out SEO as a viable marketing channel
  • Generate new sales
  • Launch and manage efficient SEO efforts with a high ROI

Summary of Results

Generation Web delivered!

  • Built SEO into the client’s #1 marketing channel whereas it was previously near nonexistent
  • 204% more sales from SEO efforts
  • 7,136% ROI from the SEO

 

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