Case Study

135% ROI IMPROVEMENT
115% more LEADS
“We highly recommend Generation Web; a truly world-class Internet marketing agency."—Cori P.

Generation Web® Catapults Leads by 115% with 135% higher ROI for a Division of Comcast®

About Comcast

Comcast Corporation (NASDAQ: CMCSA) is the third-largest pay-TV company, the second-largest cable TV company by subscribers, and the largest home Internet service provider in the United States. It owns and operates the Xfinity residential cable communications business segment and division; Comcast Business, a commercial services provider; and Xfinity Mobile, an MVNO of Verizon. The company is also the nation’s third-largest home telephone service provider, serving residential and commercial customers in 40 states and the District of Columbia. Comcast has owned NBCUniversal and its various mass media subsidiaries since 2013.

Challenges & Goals

A division of Comcast contracted with Generation Web to:

  • Cut lead acquisition costs for underperforming SEM campaigns
  • Improve ROI for SEM campaigns
  • Generate more high-quality leads

comcastSummary of Results

Generation Web delivered!…

  • 115% more leads
  • 95% higher lead conversion rates
  • 57% lower/improved lead acquisition costs (with only 2/3 of the marketing budget previously spent with a competing marketing agency)
  • 135% higher ROI on marketing spend

 

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