Case Study

110% more web traffic
1,000's more B2B leads
"The Generation Web team has grown traffic to our site 110%. Now that is great return on your SEO program investment! In addition the team is responsive, ready to answer questions and provides great program performance insight.”—Shari H.

Generation Web® More Than Doubles Organic Website Traffic for First Advantage®

About First Advantage

First Advantage (NASDAQ: FA) is a premier global software and data company that provides comprehensive background screening, digital identity verification, and compliance solutions for over 80,000 organizations. Operating in over 200 countries and territories, the company leverages AI-driven technology to process hundreds of millions of screens annually.

Challenges & Goals

First Advantage relied on Generation Web to:

  • Drive more B2B website visitors/traffic, translating into more qualified B2B leads
  • Dominate more top organic search engine positions compared to leading competitors

Summary of Results

Generation Web delivered!…

  • 110% increase in organic website traffic, translating into multiple 1,000’s of new B2B leads
  • 7.13 million higher organic search engine keyword rankings vs. top competitors

 

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