Case Study

62% more web traffic
6,258% est. ROI
"While at Moody’s Analytics, I sought Generation Web to assist in the launch of search engine optimization (SEO) and pay-per-click (PPC) initiatives. In less than a year, they grew our website traffic by 62%."—Ann S.

Generation Web® Grows Website Traffic and B2B Leads with 6,258% ROI for Moody’s® Analytics

About Moody’s Analytics

Moody’s Analytics provides financial intelligence, economic research, and enterprise risk management solutions for businesses and financial professionals. A subsidiary of Moody’s Corporation (NYSE: MCO)—a global financial and data services company—Moody’s Analytics complements Moody’s Ratings by offering cloud-based SaaS, data, and analytical tools to help organizations navigate market complexities, supply chain risks, and financial forecasting.

Challenges & Goals

Moody’s Analytics worked with Generation Web to:

  • Drive more high-converting website traffic from search engines
  • Generate more high-value B2B leads from search engines
  • Leverage SEO and PPC to grow B2B lead flow with a high ROI

gateway-bgSummary of Results

Generation Web delivered!…

  • 62% increase in organic search engine website traffic
  • Multiple 1,000’s more high-value B2B leads
  • Multiple millions of dollars in new sales with a strong 6,258% estimated ROI

 

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