Why is CRO Important?

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Don’t Leave Money Sitting on the Table Think about your local grocery store or one of the big department stores. Imagine the layout and how it captures your attention. Special sale items are placed where you can see them when you walk in. Other items on sale are located on the end caps. Big ticket … Continued

CRO and SEO: 5 Ways to Make It a Love Story

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With lots of quality website traffic being the holy grail of online marketing, you’re probably pretty well aware of what SEO (search engine optimization) is. But if you’re not quite certain of what CRO (conversion rate optimization) is, you need to be. Since it’s equally important. Quite simply, conversion rate optimization is a method for … Continued

CRO: 6 Things to Test so Your Site Converts Like Crazy

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Everyone wants tons of traffic to their website. But masses don’t amount to much when you’re not converting those visitors into leads and/or sales. If you want your website to be a conversion machine, you need to test different web page elements to drive more leads and/or sales…  which is why landing page A/B testing … Continued