GEO

Case Study: Defying Seasonal SEO Trends in the Age of AI Search

By on

How Generation Web Helped a National Brand Defy Seasonal Website Traffic Trends with Time-Tested SEO and Adaptive GEO While many companies experienced a noticeable dip in organic website traffic during Spring 2025—due in part to rising generative AI adoption and shifting user behavior—Generation Web continues to help brands and businesses turn that trend on its … Continued

AI and SEO: Same Principles, Smarter Tools

By on

The rise of artificial intelligence (AI) in search engine optimization (SEO) has sparked a mix of excitement and anxiety. But here’s the truth: Google’s use of AI in its algorithms isn’t a radical departure—it’s a natural continuation of what the search engine has always prioritized. AI isn’t replacing SEO—it’s enhancing it. Once you understand that … Continued