It Pays to Pay Per Click – Part 5: Track or Die
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If not tracked correctly and completely, your PPC initiatives will die. With the proper tracking, PPC marketing has the potential to thrive.
PPC
It Pays to Pay Per Click – Part 4: Keywords
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The right keywords are the key to your PPC marketing success. You simply need to discover them.
It Pays to Pay Per Click – Part 3: Testing
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There’s a saying “You don’t know what you don’t know.” And when you don’t test various variables related to your PPC campaigns, you miss opportunities to increase sales.
It Pays to Pay Per Click – Part 2: Consistency
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Provide PPC visitors with a positive, consistent experience – from beginning to end. Don’t let inconsistency kill your PPC performance…
It Pays to Pay Per Click – Part 1: Segmentation
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By segmenting your PPC campaigns, you’ll be able to see where your money is going
and where it’s best spent every day.
PPC Marketing Doesn’t Work If…
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I’ve lost count how many times I’ve heard the comment (by non-clients), “Pay-Per-Click Marketing doesn’t work!” or “It is too expensive; I’m not getting anything for it.” But I’ve also lost count how much money has been generated through Pay-Per-Click (PPC) Marketing. So which is it – does PPC marketing work or not? Let me put it … Continued