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What happens when website visitors move past the looks of your site and find there’s nothing else there? No second date, that’s for sure. Because, without brawn and brains, a beautiful website is going to get you nowhere.
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Many years ago, one of my undergraduate marketing professors aptly stated, “If I had to define marketing in a single word it would be: ‘targeting’”. Innate in that single word are two potent marketing concepts…
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According to BizReport, 86% of B2B companies and 82% of B2C companies are now engaged in online social media. Almost everyone is doing social media, but not everyone is doing it right. When it comes to social media marketing, the “how” is infinitely more important than the “what.” Social media is commonly treated like direct … Continued
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I’ve lost count how many times I’ve heard the comment (by non-clients), “Pay-Per-Click Marketing doesn’t work!” or “It is too expensive; I’m not getting anything for it.” But I’ve also lost count how much money has been generated through Pay-Per-Click (PPC) Marketing. So which is it – does PPC marketing work or not? Let me put it … Continued