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3 Reasons to do SEO in 2013

Your products/services are amazing, you’re passionate about your business, very proud of your website, and your current customers can’t live without you. Yet your business is not growing like you think it should. Marketing your business through traditional TV, radio, direct mail, or print ads delivers inconsistent results and it’s expensive. What to do?

According to this year’s State of Digital Marketing report, Website SEO (Search Engine Optimization) has the #1 biggest impact on lead generation (for B2B and B2C). So as you plan your marketing budget for 2013, consider SEO. Here are 3 reasons why…

1. Capture people with purchase intent.

The great thing about targeting Internet searchers is that they’re actively looking for what you sell and ultimately ready to buy. Pew Internet reports that 78% of adults looked online for information about a product or service they were thinking about buying. How much would getting in front of the right people when they’re about to purchase be worth to your business?

2. Get measurable results.

There are many ways to market your business. But since Internet and search marketing are so measurable you’ll know over time what’s working and what’s not, allowing you to [re]focus your resources on what gets the best return.

3. SEO is an investment.

By optimizing your website (through SEO) for higher organic search engine rankings, you’re installing the building blocks into your site to target active searchers. Unlike an ad campaign where the leads stop coming once the campaign is over, great content development coupled with great SEO will bring you leads and sales far into the future.

You have an awesome business, shouldn’t as many people as possible know about it? Take the initiative and get help from an established web marketing agency to be found in search engines by those who need what you sell – it won’t happen otherwise!

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