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“Opportunity costs represent the benefits an individual, investor or business misses out on when choosing one alternative over another. While financial reports do not show opportunity cost, business owners can use it to make educated decisions when they have multiple options before them. Because by definition they are unseen, opportunity costs can be easily overlooked … Continued
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So you’re about to launch your new website, congrats! But you’re afraid the traffic won’t roll in like it has on your current business website. Below are five common SEO mistakes that are easy to make when launching a new website. Check them out to help ensure you’re set up for success. 1. Forgetting to … Continued
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Find out how to create and cultivate more organic search engine rankings and traffic. Our free SEO infographic reveals the four essential elements (or areas) of sustainable SEO. Submit your email address to download the infographic now…
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You won’t believe what I saw the other day… a hay bail crammed into the back of a Prius! Square bale in a pill-shaped Prius. Not all SEO edits are a good fit for your website. You want to climb in the rankings and you want it to happen fast. You’re not the only one. … Continued
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SEO is not a sprint. It’s not even a marathon… With search engine optimization, there’s no such thing as a finish line. It’s a forever pursuit! Okay, maybe not forever… but for at least as long as your small, medium or large business is around. No one wants to die prematurely, especially since there are … Continued
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With SEO at the helm of all we do, we come across a lot of SEO quotes. And we’re not going to lie, we’re avid collectors. In fact, our Google Drive folder for them is starting to get a little out of hand. But we don’t want you to get overloaded, so we picked 15 … Continued
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With lots of quality website traffic being the holy grail of online marketing, you’re probably pretty well aware of what SEO (search engine optimization) is. But if you’re not quite certain of what CRO (conversion rate optimization) is, you need to be. Since it’s equally important. Quite simply, conversion rate optimization is a method for … Continued
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Everyone wants tons of traffic to their website. But masses don’t amount to much when you’re not converting those visitors into leads and/or sales. If you want your website to be a conversion machine, you need to test different web page elements to drive more leads and/or sales… which is why landing page A/B testing … Continued
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“Should we focus on SEO or PPC?” is a question we get from B2B and B2C businesses often. And it’s a good one. Everyone knows the best way to get your target audience to your website is by showing up on the first page of the search engines, but not everyone knows the best way … Continued
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Many jaws dropped, ours included, when Google confirmed at the end of last month that desktop search results will no longer show text ads in the right sidebar, leaving only four text ad spots at the top above the organic listings on the search engine results page (SERP). So what does this mean for the … Continued