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According to BizReport, 86% of B2B companies and 82% of B2C companies are now engaged in online social media. Almost everyone is doing social media, but not everyone is doing it right. When it comes to social media marketing, the “how” is infinitely more important than the “what.” Social media is commonly treated like direct … Continued
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I’ve lost count how many times I’ve heard the comment (by non-clients), “Pay-Per-Click Marketing doesn’t work!” or “It is too expensive; I’m not getting anything for it.” But I’ve also lost count how much money has been generated through Pay-Per-Click (PPC) Marketing. So which is it – does PPC marketing work or not? Let me put it … Continued
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Does a number mean anything when it comes to your social media influence? Well that depends on which number you are looking at. If the number you are using to measure your social media clout is your Klout score (pun intended), then it might be time to say with so many others that “Klout is … Continued