XML Sitemaps DON’T Equal High SEO Rankings
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XML Sitemaps alone don’t equal high organic SEO rankings.
Author Archives: Matt Dalbey
3 Google Analytics Reports
You Can’t Live Without
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For many, Google Analytics can be confusing. It doesn’t have to be. See the three Google Analytics reports you can live without.
We’ve Got New Shoes!
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Generation Web’s new website is now live!
2014, The Year of Online Marketing
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Read the 6 titan trends that will dominate marketing in 2014. Traditional marketing will shrink by 2%, while online marketing is expected to grow by 18% in 2014.
It Pays to Pay Per Click – Part 5: Track or Die
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If not tracked correctly and completely, your PPC initiatives will die. With the proper tracking, PPC marketing has the potential to thrive.
It Pays to Pay Per Click – Part 4: Keywords
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The right keywords are the key to your PPC marketing success. You simply need to discover them.
It Pays to Pay Per Click – Part 3: Testing
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There’s a saying “You don’t know what you don’t know.” And when you don’t test various variables related to your PPC campaigns, you miss opportunities to increase sales.
It Pays to Pay Per Click – Part 2: Consistency
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Provide PPC visitors with a positive, consistent experience – from beginning to end. Don’t let inconsistency kill your PPC performance…
It Pays to Pay Per Click – Part 1: Segmentation
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By segmenting your PPC campaigns, you’ll be able to see where your money is going
and where it’s best spent every day.
Using Social Media as it was Intended
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Social media is very effective when used correctly. Prospects who have been exposed to your brand through social media are far more likely to convert into paying customers once they…