It Pays to Pay Per Click – Part 4: Keywords
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The right keywords are the key to your PPC marketing success. You simply need to discover them.
BLOG: High-ROI SEO, PPC, & CRO
It Pays to Pay Per Click – Part 3: Testing
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There’s a saying “You don’t know what you don’t know.” And when you don’t test various variables related to your PPC campaigns, you miss opportunities to increase sales.
It Pays to Pay Per Click – Part 2: Consistency
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Provide PPC visitors with a positive, consistent experience – from beginning to end. Don’t let inconsistency kill your PPC performance…
It Pays to Pay Per Click – Part 1: Segmentation
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By segmenting your PPC campaigns, you’ll be able to see where your money is going
and where it’s best spent every day.
Using Social Media as it was Intended
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Social media is very effective when used correctly. Prospects who have been exposed to your brand through social media are far more likely to convert into paying customers once they…
3 Reasons to do SEO in 2013
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Planning your 2013 marketing? Consider SEO. Here are 3 reasons why…
Brighten Your Business’s Future with SEO
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Generation Web® CEO to Speak on SEO at SOREDI Event. Learn how SEO (Search Engine Optimization) can brighten your business’s future. Attend SOREDI’s Rogue Nexus E-Business Consortium launch event on October 23rd at 3 p.m.
Bad News: Build A Website and; They Won’t Come
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After months of blood, sweat and tears, launch day finally arrives and everyone is in love with your new website! But, during the process of creating your site, SEO didn’t really come up and now your beautiful on the outside website is not looking so pretty on the inside, and not delivering results. Now, that’s bad news!…
How to Choose a Web Design Agency
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What happens when website visitors move past the looks of your site and find there’s nothing else there? No second date, that’s for sure. Because, without brawn and brains, a beautiful website is going to get you nowhere.
The Two ‘Must Haves’ of Modern Marketing
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Many years ago, one of my undergraduate marketing professors aptly stated, “If I had to define marketing in a single word it would be: ‘targeting’”. Innate in that single word are two potent marketing concepts…